Membudayakan Inovasi Terbuka

Open innovation is a term promoted by Henry Chesbrough, a professor and executive director at the Center for Open Innovation at the University of California, Berkeley, in his book Open Innovation: The new imperative for creating and profiting from technology.

Though the idea and discussion about some consequences (especially the interfirm cooperation in R and D) date as far back as the 1960s. 

The concept is related to user innovation, cumulative innovation, know-how trading, mass innovation and distributed innovation. 

Advantages Open innovation offers several benefits to companies operating on a program of global collaboration: Reduced cost of conducting research and development.

Potential for improvement in development productivity Incorporation of customers early in the development process Increase in accuracy for market research and customer targeting Potential for viral marketing.

Advantages

Open innovation offers several benefits to companies operating on a program of global collaboration:

    * Reduced cost of conducting research and development
    * Potential for improvement in development productivity
    * Incorporation of customers early in the development process
    * Increase in accuracy for market research and customer targeting
    * Potential for viral marketing

Model Inovasi Terbuka

• 1 Product platforming
• 2 Idea competitions
• 3 Customer immersion
• 4 Collaborative product design and development
• 5 Innovation networks

Sumber:

http://en.wikipedia.org/wiki/Open_innovation 

Arip Nurahman Notes